At the moment, everyone is abuzz about the amount NFL paid to Rihanna for the Super Bowl. It’s the talk-of-the-town, with many people speculating, guessing, and trying to figure out what went down. To be honest, it’s kind of a big deal because this isn’t the first time NFL has gone for big-name talent to kick off the world’s biggest sports event. As a matter of fact, NFL already made a payment of millions of dollars to Bruno Mars and Coldplay in 2015 and 2016.
But boy, oh boy! This time it was different. They decided to go all out and approached Rihanna to perform. Now that was something, alright! The rumors about a huge check to Rihanna had the gossips abuzz about the figure that was to be presented to her. According to the reliable sources, it appears that NFL paid one-hundred fifty million dollars to Rihanna for the Super Bowl in 2019. Yup, you read it right, one-hundred-fifty million dollars!!
I don’t know about you, but I was certainly left stunned after hearing about the whopping figure. This amount is surely hard to grasp, but there’s no arguing that Rihanna was worth the money. When it comes to show stopping performances, nailing every note perfectly and knowing how to work the stage, she’s certainly the one who comes to mind. Whether you’re talking about songs like Diamonds or Umbrella, she truly is one of a kind.
To top it off, this big investment also did what it was intended to. It delivered the anticipated reaction, no matter how high the expectations. By the end of the show, the audience was on their feet and cheering. I mean they were literally screaming! It was surreal. Even more, it sent the ratings skyhigh. Thus, it can be easily concluded that it was worth it for the NFL to pay that much to Rihanna.
That being said, it still begs the question as how NFL could afford such an amount? Well, let’s just say that it’s no magic trick; it’s just promise of future revenues. The NFL is sure to earn good money within a span of years from what was paid to Rihanna for the Super Bowl. For the network, this was looked upon as an investment that will eventually pay off; and trust me, it almost always does.
The decision to pay Rihanna one-hundred-fifty million dollars was widely accepted and praised. It showed that the NFL was committed to bringing the world a spectacle to remember. She definitely gave that to us, even if it was one of the highest amounts ever paid to an artist for a commercial gig. All in all, I dare say it was a win-win situation.
I guess this just goes to show that if you want to wow the people, you have to have the right talent. It’s no secret that big names come with a stiffer price, but you don’t just get glory and glory alone. You also get brilliance and passion, that too with a big bang. All in all, it was worth it for NFL to pay Rihanna such a big amount, because now people are still talking about the Super Bowl and will keep talking about it for a long time to come.
On the other side of the fence, there are some who are, well, not exactly jumping with joy. I mean, it just so happened that this time NFL went with an artist who was signed by a major label. As a result, a big chunk of the earned revenues will also go to unattributed royalties to the company due to copyright restrictions. Nonetheless, that’s just how it goes with the music industry now, and personally I believe it was worth it.
I mean, NFL paid Rihanna one-hundred-fifty million dollars for one of the most recognised and most-watched events in the world. Sure, It may sound like a lot at first but taken into consideration all that NFL received in return, it was completely worth it! Yes, you heard it right. It was worth it even with the copyright restrictions tacked in.
Don’t take my word for it, though. Listen to what some of the viewers have to say – they seem to unanimously agree that it was worth it for NFL to pay Rihanna. After all, it was arguably one of the best performances in the Super Bowl’s history. You could literally feel the fervor and enthusiasm in the air, it was that epic!
From the audience’s enthusiasm to the viewership ratings, I think it’s safe to say that NFL got more than what it paid for. In light of that, I’d say that it was a good call on their part to give Rihanna a chance to amaze us with her talent and grace and charm the viewers with her performance. Everyone was spellbound, myself included!